Start with what your website needs to do.
Before choosing a new visual direction, decide what your website should help visitors accomplish. Find a service, understand your offer, request a quote or buy a product. A clear purpose makes every design decision easier.
Look at the experience on a phone.
Visit the most important pages on a small screen. Can you read the content comfortably? Are buttons easy to use? Can you find contact details without hunting? A redesign should improve these everyday interactions.
Give your content room to breathe.
Large blocks of copy, unclear headings and competing calls to action make a site harder to scan. Shorten the introduction, group related information and give each section one clear job.
Check what has changed in your business.
If your services, audience or brand have evolved, your website should reflect that. Review outdated pages and decide which content to update, keep or remove.
Plan the transition.
Make a list of existing URLs, forms and integrations before rebuilding. Plan redirects where pages move, check important links and review your analytics after launch. A considered transition protects the useful parts of your existing site.
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