Understand the questions your customers ask.
Build content around the real problems, services and decisions your customers care about. A useful service page explains what you offer, who it is for and what happens next.
Make each page easy to understand.
Use a descriptive page title, one clear main heading and supporting headings that follow the structure of the content. Write for the person reading the page, using natural language rather than repeating the same phrase.
Keep your local information consistent.
Review your business name, address, contact details and opening hours wherever they appear. For a local business, accurate information makes it easier for people to find and contact you.
Review the technical basics.
Check that your important pages can be reached through normal links, that the site works on phones and that images have appropriate descriptions. Fix broken links and make sure your sitemap reflects the pages you want people to find.
Measure progress over time.
Choose measures that match your goals, such as relevant enquiries and useful organic visits. Search performance depends on competition, demand and the quality of your site, so review trends and keep improving rather than expecting an immediate result.
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